Job Information
Amazon Seller Nurturing Specialist in Shanghai, China
Description
For this Marketing role, the main responsibility entails overseeing MQL nurturing and configuring seller automation journeys in social CRM, encompassing prospect attraction, onboarding, and conversion campaigns. The detailed duties include:
Conducting lifecycle studies and designing seller journeys: researching effective methods for lead-to-conversion nurturing, designing full-funnel nurturing touchpoints, channels, and mechanisms.
Nurturing leads to MQL: designing nurturing journeys for leads, setting up channels and campaigns to target the right sellers, and implementing marketing automation in social CRM.
Nurturing MQL to Onboarding: executing automation campaigns to nurture MQL to onboarding and encourage seller self-service for onboarding adoption.
Nurturing Onboarding to Conversion for MQL: running automation campaigns to nurture MQL for first booking conversion and driving seller self-service for conversion adoption.
Nurturing dormant sellers: mapping dormant sellers in social CRM and activating them through automation marketing campaigns.
Scaling up leads nurturing results and continually innovating in leveraging social CRM and marketing channels to maximize seller self-service for MQL onboarding and conversion.
Basic Qualifications
5+ years of Microsoft Excel experience
Bachelor's degree in Business Administration, Finance, Economics, Computer Science, Engineering, or related field
Experience with sales CRM tools such as Salesforce or similar software
Experience defining, refining and implementing sales processes, procedures and policies or equivalent
Preferred Qualifications
5+ years of finance, business management and sales operations experience
Experience working within a high-growth, technology company