Job Information
Amazon Marketing Specialist , Marketing in Seoul, South Korea
Description
Amazon is seeking a dynamic and motivated Marketing Specialist for the Amazon Global Selling business. The Marketing Specialist will be responsible for building awareness on Amazon Global Selling in South Korea and support S. Korean prospect Sellers to start their Amazon Global Selling journeys. This person will be chartered with various marketing channels, which can enable scalable approaches to prospect Seller communities in S. Korea. The primary goal of this role is to manage and expand the team's online/digital marketing channels as well as PR, in order to aggressively market the opportunities with Amazon Global Selling to all types and sizes of prospect Sellers in S. Korea. Specifically, this individual is responsible for creating content and managing communications via website, social media, emails and other owned/paid media channels.
Background on Amazon Global Selling: Amazon Global Selling is one of Amazon’s business unit that helps businesses from anywhere in the world to launch a global business, reaching Amazon customers around the world and building international brands. Amazon has established a physical presence in 22 countries. The 3rd party businesses selling on Amazon are from 130+ different countries. Through Amazon Global Selling, sellers of different types and sizes can directly reach Amazon’s hundreds of millions active customer accounts, including hundreds of millions Prime customers in overseas Amazon marketplaces; and millions of institutional buyers in USA, Europe, Japan, Australia, Singapore and India.
Key job responsibilities
Lead planning, production and execution of a wide variety of online and social media marketing activities to build awareness of Amazon Global Selling
Drive online traffic into Amazon Global Selling Korea marketing site via various traffic source include paid advertising
Define goals and measurement with granularity to conduct data-driven evaluation on the effectiveness of each marketing activity
Execute effective events to drive awareness, thought leadership and lead generation by collaborating with business teams
Develop contents for awareness building / Seller education and deliver in scalable way
Keep search new external channels and collaborators to increase Amazon Global Selling’s awareness, represent Amazon and pitch value proposition of Amazon Global Selling to secure collaboration
A day in the life
Building digital marketing assets (aligned with Amazon Brand guidelines) and PR article
Working with worldwide marketing/PR managers, content creators, designers, program managers, and business leadership to learn of and implement new or improved communication and education initiatives for KR
Developing a method of tracking project outcomes, performance against a defined set of metrics, timelines, next best action and owners
Contribute insights to weekly, monthly and quarterly business reviews
Analyze, report on, and make connections between traditional marketing, and broader business metrics
Track best practices, monitor industry trends, and make business recommendations based on insights
About the team
We are a diverse workforce – our people bring many different experiences to our mission and many different types of leaders succeed here. For this role, our Marketing Specialists’ share a few things in common, they are:
Motivated by taking ownership of multiple projects
Inclined toward action, and always thinking about the next best step
Seek opportunities to improve existing, or introduce new ways of doing things
Willing to roll up our sleeves to get things done
Team players (and enjoy being so!), but have the ability to own outcomes and work autonomously
We are open to hiring candidates to work out of one of the following locations:
Seoul, KOR
Basic Qualifications
3+ years of professional non-internship marketing experience
Experience in a marketing role
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Preferred Qualifications
Experience using integrated campaigns to solve brand/business challenges
Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)