Job Information
Amazon WW Email and Marketing Ops Manager, Amazon Lending in Seattle, Washington
Description
Are you passionate about creating engaging marketing programs? Come join us! We are looking for an Email and Marketing Ops Manager to help grow the Amazon B2B Payments & Lending (ABPL) business. From delivering and operating a worldwide collection of payment products and services to simplifying access to personalized business financing solutions, the ABPL team works relentlessly to leverage our unique access to real-world insights and unparalleled scale to build global solutions that anticipate the financial service needs of our customers, both on- and off-Amazon, and empower them to focus on growing their businesses and positively impacting the communities they serve.
The ABPL Marketing team is looking for a talented, self-directed marketing leader to efficiently scale and support global demand generation email and push notification programs for the lending team worldwide. The Email and Marketing Ops Manager is an important role on the team and will own both manual and automated outbound communications (email, plus push notifications) to drive program acquisition and adoption of financing products from our third-party lenders (banks and FinTechs), manage on-going roadmap with partner marketing managers on the team across the globe, and work with brand and creative stakeholders.
This Email and Marketing Ops Manager will launch experiments to find opportunities to automate new programs, measure customer engagement of outbound communications, improve channel health, while contributing to program adoption and repeat engagement with financing products from our third-party lenders. For marketing ops, this candidate will own the marketing roadmap management working with other marketers on the team and assesses new opportunities to drive program adoption. The ideal candidate for this role is organized, analytical, detailed oriented, and data driven, with experience delivering high-performing marketing programs. This is a highly visible role and this marketer will have opportunities to regularly present program plans, results, and insights to senior leadership teams.
This role is based in Seattle and part of the global lending marketing team. Some international travel may be required to meet with stakeholders or attend events.
Key job responsibilities
• Manage the outbound communications channels (email and push notifications) for the lending team WW, including manual and automated programs, from planning, execution, and reporting.
• Build robust test and learn plans for email and push to drive new customer adoption and engagement; assesses opportunities in other channels.
• Owns execution of the GTM marketing plans and reviews on-going marketing roadmap, in collaboration with marketers.
• Analyze performance of marketing channels and campaigns across the market, customer segment and lifecycle stages, seeking ways to improve performance and deliver insights to key stakeholders.
• Support daily or ad-hoc reporting for manual campaigns or experiments
• Share weekly, monthly, and quarterly performance with partner marketing managers on lending team.
• Responsible to review customer engagement (opens, clicks, click-to-open) and channel-health metrics (opt-outs).
• Incorporate targeting strategy into campaign execution, partnering with product marketers
• Consult and partner with market- and UX-research for user insights to impact marketing programs and collaborate with internal teams across businesses to deliver results.
• Collaborate with global marketing and PR teams to bring lending into customer messaging and media strategies.
• Present complex information in a clear and concise manner to leadership both verbally and in writing.
About the team
The Amazon B2B Payments & Lending Marketing team focuses on generating awareness, driving adoption, and encouraging usage of payment, invoicing, and financing products, and also supports the education of customers on product/features usage in conjunction with other relevant B2B features and tools that improve their user experience.
We are open to hiring candidates to work out of one of the following locations:
Seattle, WA, USA
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience in audience segmentation and targeting
Experience in digital marketing and content production timelines and process
Experience in building email campaigns, both manual and automated using marketing tools.
Preferred Qualifications
Experience in multi-territory campaign management
Knowledge in working with SQL
Language proficiency in English and in one or multiple of these languages: Spanish, French, Chinese.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.