Job Information
Amazon Marketing Manager, Amazon Music LATAM in Mexico City, Mexico
Description
We are looking for a driven, analytical, results-oriented and creative Marketing Manager to join our Marketing and Growth team in Latin America.
As a Marketing Manager, you will develop and drive the acquisition and upsell marketing strategy across the Amazon Music tiers, own user growth programs for Amazon Music, and deliver on project roadmaps to acquire new customers across paid, earned, and owned channels. You will be working cross-functionally and internationally across marketing and growth teams as well as other Amazon businesses.
A successful candidate for this role will have experience in performance and acquisition marketing – ranging across Paid marketing, display advertising, owned and operated channels, upsell and promotions, affiliates, and paid social media. Given the complexity of the role, it will also be important to be operationally strong – managing a large number of relationships, dependencies, and timelines across many teams. Success in this role requires a strong bias for action, ownership and the ability to execute daily at the highest level
Key job responsibilities
Own the strategy, planning, and execution across marketing channels to drive growth of the Amazon Music services in Latin America.
· Plan, coordinate and communicate channels’ performance delivering against goals and scaling insights and learnings.
· Flawlessly execute campaigns across marketing channels, testing and iterating to optimize creative and campaign targeting. Establish ongoing test and learn approach to new and existing campaigns.
· Own the strategy and tactics of promotional growth programs for Amazon Music. Own main metrics, identify opportunities for testing new channels and improving existing ones.
· Oversee concept and creative development of campaign materials to create compelling and effective marketing assets.
· Identify new user acquisition opportunities in Paid channels based on data and analytical insight.
. Manage and execute new customer acquisition campaigns, as well as promotion and upsell campaigns.
· Work with global teams to inform and influence acquisition strategy on global level and accelerate growth through experiments.
· Efficiently generate insights gathering, analyzing data, reporting and creating hypothesis and designing valid tests.
· Work with BI on validating hypothesis and creating reporting frameworks.
· Own the development and growth of the Associates channel.
About the team
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music.
We are open to hiring candidates to work out of one of the following locations:
Mexico City, DIF, MEX
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience creating visual assets for digital, mobile, and social
English level C1 or equivalent
Preferred Qualifications
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process