Job Information
Amazon Senior Field Marketing Manager in Hangzhou, China
Description
Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon continues to grow and evolve as a world-class e-commerce platform. The Global Selling team in China is responsible for recruiting local businesses to sell on Amazon’s 19 overseas stores, and supporting local sellers’ success and growth on the Amazon. Our vision is to be the first choice for all types of Chinese products to go globally.
Amazon Global Selling (AGS) is seeking a highly capable, self-directed Senior Field Marketing Manager to develop and implement the regional marketing strategies to drive business growth and Seller success. With a great balance in business acumen and marketing expertise, this senior field marketing manager will be the owner of the local integrated marketing initiative design and execution together with regional sales team to penetrate the local Seller community and export e-commerce ecosystem at large, enhancing regional awareness and in turn demand generation of CN Global Selling among key cities of Zhejiang Province. The ideal candidate is eager to lean to customers, be able to work independently, has a track record of success at driving branding awareness/leading online offline trade-shows and partnering cross multi-functions.
Key job responsibilities
Build systematic and scientific city-level branding metrics and Seller voice collection mechanism.
Build the Local Microphone Network together with local service providers, associations, government, industrial clusters, incubation/industrial parks to drive regional brand awareness.
Independently lead offline and online trade-shows to promote Amazon Global Selling locally.
Create regional branding toolkit such as branding videos and regional branding contents for all offline and online engagement; develop local Seller stories in video or social format and pitch branding and Seller stories on local media in partnership with the central branding and PR team for branding.
Together with the Seller consultant team identify the high-growth Seller segments, create clear-cut Seller profile knowledge and value proposition. Develop tailored marketing programs for deeper penetration.
Build the Regional Alliance System with service providers/associations and develop the city-level Seller community driving Seller referral and Seller-educate-Seller engagement. Establish the city-level Seller club together with local key Sellers for effective Seller communication.
Optimize existing Amazon office Seller connection calendar with creative marketing initiatives to enhance Seller stickiness.
Basic Qualifications
Bachelor’s degree in Marketing, Business Administration, Project Management or a related field
A minimum of 10 years of marketing experience, with at least 3 years in a leadership role managing teams and/or large-scale marketing campaigns
Strong understanding of branding, marketing communications, and demand generation strategies in a B2B or B2C environment
Proven ability to develop and execute marketing strategies that drive business growth
Excellent leadership and interpersonal skills, with the ability to inspire and motivate a diverse team
Exceptional communication and presentation skills, capable of conveying complex ideas effectively to a variety of audiences
Experience managing budgets and maximizing the ROI of marketing investments
Language: Chinese and English
Preferred Qualifications
MBA
Experience driving direction and alignment with large cross-functional teams and agency partners
Familiar with latest marketing tools, communication channels and marketing activities
Proven track record of taking ownership, managing conflicting priorities and driving results
Strong analytical skills, with experience leveraging data to inform marketing decisions
Excellent problem-solving skills, with a proactive approach to identifying and addressing challenges in a timely manner
Comfortable in dealing with ambiguity