Job Information
Amazon Senior Mktg Mgr, Cross Industry , AMER Segment Marketing in Boston, Massachusetts
Description
Amazon Web Services is seeking a talented, self-directed senior field marketer to lead our field marketing strategy and team for the US Enterprise Cross Industry. This is a unique opportunity to make your mark on a fast-growing business in the exciting and dynamic cloud and SaaS marketplace.
The Field Marketing Leader, Cross Industry will partner with sales leaders at the center of the AWS and customer relationship to not only grow the business but also uncover opportunities to reshape the way companies use and benefit from AWS services and offerings. You will be the Marketing leader of a multi-billion dollar piece of business, in a dynamic and high-growth organization. As part of this, you will gather market and customer insights and use these insights to develop and execute a marketing strategy for Cross Industry. You will prioritize areas of focus and resources to achieve maximum impact, build multi-channel marketing plans, and use a data driven approach to decision making. You will also hire and develop a high functioning team and collaborate with other teams and agencies as needed. The right candidate will have a results-driven approach to marketing and a scrappy, entrepreneurial spirit.
Key job responsibilities
• Identify and set up mechanisms for gathering market and customer data and insights to inform business direction
• Partner with sales leaders and functional stakeholders to develop and execute a differentiated marketing strategy and plan for AWS
• Drive implementation of the plan through direct staff and leveraging shared services, supporting teams, and agencies as needed
• Hire and develop high functioning team
• Drive customized, high value customer experiences focused on the customer needs and progression through the buyer’s journey
• Think big to deliver new ideas and creative approaches
• Identify opportunities to leverage existing materials, campaigns and resources and drive inclusion and participation of customers in programs led by other organizations
• Work with other marketing team to deliver necessary messaging, assets and campaign deliverables as needed to support marketing programs and address customer challenges
• Deliver detailed reporting and metrics on activity results, campaign effectiveness, and ROI. Use data to make real-time adjustments and proactively identify trends and opportunities
• Share plans and campaign tactics with other team members to facilitate, reuse, and replicate best practices
• Willingness to travel up to 30%
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience driving direction and alignment with cross-functional teams
Preferred Qualifications
Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
Experience with various statistical techniques (regression analysis, coefficient correlation)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $124,100/year in our lowest geographic market up to $205,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.